Website Maintenance Cost in 2022: A Full Pricing Breakdown

Website Maintenance Cost in 2022: A Full Pricing Breakdown

Website maintenance is essential to keep your site running smoothly and up to date. There are many factors to consider, such as web design, marketing strategies, regular content updates, and domain and hosting costs.

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In addition, the platform and features you choose when starting a website affect its maintenance costs. Using a website builder or a content management system will result in very different expenses.

To help you prepare a budget, we will share nine essential website maintenance costs. In addition, we will compare the cost of maintaining a website yourself with hiring a professional developer.

How Much Does Website Maintenance Cost?

The average website maintenance cost is around $5-500/month or $60-6000/year for a small to medium-sized website. Large company websites with high traffic like Amazon and Netflix cost even greater to maintain – around $200-$5,000/month.

Website TypeAverage Website Maintenance Cost
Personal Website
Digital portfolios, personal blogs, and hobby websites.
Professional Blog
Popular blogs with medium to high traffic.
SME Business Website
Restaurants, simple corporate landing pages, and small to medium educational institutions.
Large Company Website
Popular businesses and large educational institutions.
Multimedia Entertainment Website
Popular digital magazines.
eCommerce Website
Online shops.

9 Essential Website Maintenance Costs

Website maintenance fees include domain name renewal, web hosting plan prices, and secure sockets layer (SSL) certificate costs as they are necessary to keep your website online. Then, depending on the website type, there will also be maintenance costs for email services, premium tech support, and eCommerce features.

Other expenses for website design, plugins, and search engine optimization (SEO) are important to improve the website’s functionality and drive higher traffic. How much you will spend on each category depends on your website’s needs.

1. Domain Name

Screenshot of available domain name extensions at Hostinger
  • Average costs: $1$20/year for registration and around $10$90/year for renewal. Optional domain privacy protection at $5/year.
  • Level of necessity: optional | important | necessary

Every website needs a domain name. It’s the website address that visitors type into their browser to access it.

It is not possible to change a domain name once you register it, so finding one that accurately represents your brand or business website is essential. Consider using a domain name generator to help with this process.

There are two elements in a domain name. Take as an example – Hostinger is the website name, whereas .com is the domain extension or top-level domain (TLD).

The cost of a domain name largely depends on its extension. Here are three popular TLD categories:

  • Generic Top-Level Domain (gTLD). Any type of website can use a gTLD, and the cost varies depending on its popularity. Some of the most popular gTLDs are .com, .net, and .org, whereas the less common ones include .info, .news, and .biz.
  • Country Code Top-Level Domain (ccTLD). These extensions are used for country-specific websites, such as .us for the United States, .jp for Japan, and .fr for France.
  • Sponsored Top-Level Domains (sTLD). Extensions that are restricted to websites with specific owners or purposes. Examples include .edu for educational institutions, .gov for U.S. governmental sites, and .int for international organizations or treaties.

Another factor that affects domain name management costs is the registrar. Choosing a reliable domain registrar is crucial to avoid paying hidden fees or getting scammed. The best way to find a reliable registrar is to check ICANN’s accredited registrar list.

The average price of a domain name ranges between $1$20/year. The most cost-effective domain registration option is doing it through a hosting provider, as some offer free domain registration with their hosting plans.

Once you decide on a TLD, use a domain checker tool to see if your desired domain name is available.

Domain Name Checker

Instantly check domain name availability.

Buying a domain name typically means registering it for a minimum period of one year. The website owner needs to renew it annually to keep using the same domain name.

Important! Renewal prices are often more expensive than the initial cost of domain name registration. Sometimes, there are discounts if you register the domain for a longer period.

There is also an option to include domain privacy protection as part of your maintenance plan. This service helps protect a domain name owner’s personal information and contact details. Although costs can vary, Hostinger offers domain privacy protection for $5/year.

2. Web Hosting

Benefits and features of Hostinger's web hosting shown in the landing page
  • Average costs: around $1.99$77.99/month, depending on the hosting type and subscription length.
  • Level of necessity: optional | important | necessary

Web hosting is a service that enables a website to be published online. Hosting providers essentially rent out space on their physical servers so website owners can store their sites’ files and data.

The web hosting provider and hosting plan you choose affect the cost of web hosting. Website builders, for example, include web hosting in their pricing plans.

Before choosing a hosting plan, it is essential to consider the long-term hosting costs when preparing a maintenance budget. The maintenance service costs often depend on the length of your plan.

For example, Hostinger’s Single Shared Hosting plan starts at $1.99/month. If you choose a 48-month plan, the monthly cost for web hosting will stay the same throughout the four years and then change to $2.99/month when you renew it.

Your monthly website maintenance service costs will be higher if you choose a shorter plan. If you’re just starting off, a cheap web hosting plan for a longer period of time might be a great fit for you.

Plan Features
Email Accounts
Free SSL
Free Domain
Allocated Resources



100 GB







Shared hosting is the ideal option for small to medium-sized websites like digital portfolios, simple business websites, and blogs. With this type of hosting, a website shares a server’s resources with other sites, which keeps monthly costs to a minimum.

Shared hosting costs range between $1.99$4.99/month.

Plan Features
SSD Disk space
Dedicated IP
Full Root Access



1 GB
20 GB
1 TB



2 GB
40 GB
2 TB



3 GB
60 GB
3 TB



4 GB
80 GB
4 TB



6 GB
120 GB
6 TB



8 GB
160 GB
8 TB



12 GB
200 GB
10 TB



16 GB
250 GB
12 TB

Virtual Private Server (VPS) hosting is an excellent option for medium-sized websites as it gives them dedicated resources within a shared server. It also offers website owners greater control over server settings.

VPS hosting plans typically cost between $2.99$77.99/month, depending on the RAM, disk space, and bandwidth available. It is excellent for users with some technical knowledge or companies with a dedicated technical team.


Cloud hosting ideal for high-traffic websites and sites with growth potential as the website’s data is stored on a cluster of servers to ensure high uptime. It’s a user-friendly option since the web hosting provider conducts technical maintenance.

Cloud server hosting price varies but is higher than shared hosting. Plans range between $9.99$29.99/month.


Suitable for established businesses that don’t mind spending more for increased performance. It allocates a dedicated server to each website, so users have complete control over server files and settings.

Using a dedicated server can cost $80$300/month, making it the most expensive hosting service available.

Plan Features
SSD Storage
Free domain



30 GB



100 GB



200 GB



200 GB

This type of hosting helps optimize WordPress websites, offering additional tools and features for WordPress maintenance. It is also a great option for beginners since no advanced technical knowledge is necessary to manage it.

Prices for WordPress hosting range between $1.99$11.59/month.


WooCommerce hosting is optimized for online stores built on WordPress. It’s an excellent option for those who want easy integration with eCommerce features.

Prices for WooCommerce hosting plans range between $3.99$23.99/month.

3. SSL Certificate

The free SSL certificate page on that is promoted with every shared hosting plan
  • Average costs: $7$1,000/year. Save costs by purchasing a lifetime SSL certificate, starting at $11.95.
  • Level of necessity: optional | important | necessary

SSL, which stands for Secure Sockets Layer, is a data transfer protocol that enables encrypted communication between a web server and a web browser.

The benefits of having an SSL certificate on a website include better security, data privacy, and improved ranking on search engines. All websites that process sensitive user information such as passwords or credit card details should have an SSL certificate.

SSL certificates vary in cost depending on the number of domains or subdomains they cover. For a single-domain SSL, prices range between $7$860/year. An average Wildcard SSL certificate that covers multiple subdomains costs $50$1,000/year.

To save costs, get a lifetime SSL certificate. For example, Hostinger offers this option for a one-time fee of $11.95 per domain. It is a great budget-friendly choice for small business owners.

Alternatively, look for a hosting provider that offers a free SSL certificate with their hosting plans. It is the easiest way to obtain an SSL certificate for your own website.

To see if a website uses an SSL certificate, look for a padlock icon before its URL or an “HTTPS” before the domain name. When you click on the padlock, the web browser will show that the SSL Certificate is valid.

Example of an SSL certificate on Hostinger's website - highlighting the padlock icon in the browser bar.

4. Email Services

Hostinger professional email hosting homepage.
  • Average costs: $0.99$18/user/month.
  • Level of necessity: optional | important | necessary

Professional email hosting enables website owners to create custom email addresses with their domain names, such as

Having a business email helps promote the brand, convey professionalism, and gain customer trust.

To save on costs, look for hosting providers that bundle email services for free with the hosting plan. However, free email services usually have limited storage space and features.

Among premium email services, Google business email is a popular option for business owners, costing $6/month for each mailbox.

Hostinger offers professional email service with automatic virus scanning and a built-in calendar. Users can choose the Business Email Plan that costs $0.99/month or the Enterprise Email Plan for $2.49/month per mailbox.

Some website builders also offer email services with their plans. For example, all Zyro Premium Plans come with a three-month free trial of Titan email.

5. Tech Support

Tech support homepage.
  • Average costs: free$11.99/month.
  • Level of necessity: optional | important | necessary

Having access to a customer service team makes a big difference when you run into problems. Whether you are a beginner or an advanced user, tech support helps fix any site issues as soon as possible.

Tech support comes in different forms, such as:

  • Live chat. Provides quick assistance that’s especially useful when experiencing website crashes, broken contact forms, or security breaches.
  • Email ticketing system. Uses an online tracking system for technical assistance requests, ideal for establishing a paper trail with the customer service provider.
  • Phone service. For those who are more comfortable speaking with a customer service representative and need immediate solutions for quick inquiries.
  • Knowledge database. Provides excellent resources for individuals who prefer to research and solve issues independently, mostly via tutorials and guides.
  • Community forums. For those interested in getting feedback from multiple sources, primarily from developers or advanced users.

Most hosting providers offer free live chat and email support with each web hosting plan. If you run a personal blog or a small business website, these support resources should be sufficient and will also reduce the monthly website maintenance service costs.

For other types of websites, such as a large blog or an eCommerce business, getting dedicated support is an essential part of website maintenance services. Some hosting providers offer optional paid support for instant and personalized services.

For example, Hostinger’s priority support service costs $1.99$11.99/month, depending on the subscription length.

The complete order page on Hostinger - including priority support.

Whether or not to include tech support as part of your maintenance costs mainly depends on the website’s needs.

6. Website Design

Zyro website page.
  • Average costs: free$17/month for self-designing. Average of $6,000 for a basic project and $500$1,000/year for regular maintenance.
  • Level of necessity: optional | important | necessary

A website’s design is the digital visual representation of a brand or business. It is one of the first elements that site visitors see before deciding whether your content is worth browsing. Website design can also support search engine optimization to drive higher traffic.

The costs for website design vary depending on the approach – self-designing or hiring a professional.


Self-designing a website from scratch can be done using free or premium tools. This option often only adds a small monthly fee to your overall website maintenance costs. If you are not familiar with coding, we recommend using website builders like Zyro, Shopify, or Weebly.

Website builders often include professionally designed templates in their pricing plans. Most website builders also offer a drag-and-drop feature to make designing easy and intuitive.

Zyro drag-and-drop website builder page.

However, using a website builder can be limiting when customizing site design. Users with a lot of technical knowledge may choose a more versatile option instead, such as coding or using plugins.

Beginners who want more freedom and flexibility can use a content management system (CMS) like WordPress to build and design a site. With this option, you are responsible for selecting, installing, and updating your website theme.

There are over 8,000 free WordPress themes to choose from, such as Neve and Ultra. Premium themes, like OceanWP and Astra, come with automatic design updates, customizable features, and priority customer service.

The average cost of WordPress premium themes is around $5$17/month. They may also have yearly or one-time fees. Make sure to check the payment schedule before installing a WordPress theme.

Self-designing is a great option to create a small to a medium-sized website, such as a personal blog or a small eCommerce site.

Hire a Professional

Hiring a professional can significantly increase the cost of your website maintenance package. However, professional web developers and designersare well-versed in current design trends and can code a website to unique specifications.

Web developers can create engaging custom-built websites that stand out from the crowd using scripting languages like JavaScript. In addition, they also provide other maintenance services, such as software updates, technical support, and functionality optimization.

Web designer fees vary depending on your website type. They generally average $6,000 for a basic project, with website maintenance pricing between $500$1,000/year. Due to its cost, this option is more suitable for large websites with high traffic.

7. Plugins

Screenshot of the WordPress plugins directory
  • Average costs: free$49/month.
  • Level of necessity: optional | important | necessary

A WordPress plugin is an extension that expands the features and functionality of a website. With more than 58,000 free options, many excellent WordPress plugins are available, such as:

To help with website upkeep and reduce your site maintenance costs, consider installing a plugin for caching that’s free plugin like W3 Total Cache. Another excellent example of a free plugin is Sucuri Security, which scans for malware to keep your WordPress website secure.

On the other hand, premium plugins like WP Rocket and OptinMonster are available for upgraded features. The pricing of paid plugins varies between $4$49/month – some premium plugins also charge a yearly or one-time fee.

8. eCommerce Features

Screenshot of Zyro's landing page for their online store builder
  • Average costs: $18.99$1,000/month.
  • Level of necessity: optional | important | necessary

Unlike other websites, eCommerce websites have additional maintenance costs due to payment gateways and inventory management features. Optional features like dedicated support and email marketing can also lead to higher maintenance costs.

The total cost depends on the features necessary to sell online. For example, inventory management tools may not be necessary if you sell digital products like eBooks or online courses.

Here are some of the essential eCommerce features to consider:

  • eCommerce platform. Most eCommerce platforms already include all the basic features necessary to sell online. If you create an online store with a website builder, there is often an eCommerce plan, ranging between $9.90$14.90/month.
  • Inventory management. Inventory management plugins like WP Inventory Manager are free, with paid versions that cost between $15$200/year. Alternatively, inventory management software like Zoho and Ordoro is available for eCommerce sites using various platforms, with a price range of free-$999/month.
  • Payment gateway. A secure payment gateway builds customer trust and encourages transactions. PayPal, a widely-known service, charges from 1.90% per transaction + a $0.10 fixed fee to 3.49% per transaction + a $0.49 fixed fee. The cost of a payment gateway for an average-sized online store is between $15-$25/month.
  • Live chat. An essential eCommerce feature to connect with customers right away. The live chat feature is often included in the pricing plan of a website builder. However, tools like LiveChat and Freshdesk Messaging can give additional features for support. The pricing of these tools can go from free-$83/month.

Note that the pricing will differ depending on the size and traffic of the eCommerce businesses.

For a regular website to start selling products or services, the average cost for eCommerce features is around $15/month. This amount may increase as you sell more products or services.

9. Marketing and SEO

Master the Ways of Marketing Mailchimp page.
  • Average costs: free$10,000/month.
  • Level of necessity: optional | important | necessary

To drive traffic to a website, it’s worth considering spending on marketing and SEO strategies.

Publishing up-to-date and good quality content like articles, videos, and photos is essential to attract the target audience. Your content can also help establish credibility, increase your ranking on search engine results, and generate leads.

To promote a brand and its website effectively, consider the brand’s niche and long-term goals. Consider implementing the following digital marketing strategies:

  • Search engine optimization. Optimize a website to rank higher on search engines, helping people discover it and increasing traffic. Examples of SEO tools include Ahrefs, Ubersuggest, and Moz. Free options are available, while paid subscriptions cost between $12$150/month.
  • Content marketing. Create relevant and trending content to attract, engage, and retain audiences. Many website owners prefer outsourcing to digital marketing agencies or freelancers. Rates depend on the type of content and can cost $1/word for an article or between $50-$3,000/project.
  • Influencer marketing. Marketing collaborations with popular social figures help to increase brand awareness and boost conversions. Influencer rates depend on several factors like follower count, content type, and audience engagement, ranging from $10 to $10,000/post.
  • Email marketing. Sending email newsletters helps to keep audiences informed about a business’ activities. Popular email marketing tools include Mailchimp, Constant Contact, or an email marketing plugin for WordPress. Prices for these generally range between free$310/month.
  • Social media marketing. Marketing activities on a brand’s social media platforms, including posts and ads, aim to reach a wider audience. An average company spends around $6,000$10,000/month, including digital marketing tools, ads, and hiring a social media manager.

There is no need to implement all these marketing strategies at once. For example, smaller websites can see great results by implementing SEO, email marketing, and simple content marketing strategies.

Should I Maintain the Website Myself or Hire a Developer?

Whether you hire a professional or conduct website maintenance yourself, each approach has pros and cons.

Ultimately, the total website maintenance costs depend on your needs and the amount of time, money, and effort you are willing to dedicate.

Hiring a Professional

  • Average cost: $200-$10,000/month.

This option helps website owners save time and effort as professional website maintenance agencies handle the site’s more complex and technical aspects.

Website maintenance agencies also conduct regular software updates, monitor site security, and optimize performance.

Hiring an expert is an excellent option for business owners who want to allocate their time and focus to other tasks, like marketing strategies and content creation.

The downside to hiring professional website maintenance services is that they result in a higher website maintenance cost since you pay extra for their expertise and high-quality work.

Self-Maintaining a Website

  • Average cost: under $100/month.

A do-it-yourself approach means more affordable website maintenance costs. It’s an excellent option for beginners who want to save money or those who like to be hands-on with technical maintenance tasks.

With many free resources available today, learning how to maintain your own website can be done in a relatively short period. For example, many resources outline how to perform regular backups or improve performance on WordPress websites.

There are two great reasons to self-maintain a website – develop new skills and control the site configurations.

A downside to maintaining a website yourself is that it takes time to learn something new and implement it correctly. It can also be overwhelming to handle all the technical aspects of the site.

If you are a beginner, a website builder may be a better option, as the providers will take care of the website maintenance.

How Often Is Website Maintenance Required?

There are no set rules on how frequently website maintenance procedures should occur. However, it’s good to conduct monthly website maintenance to ensure everything works smoothly.

Routine maintenance helps verify that all software is up-to-date, avoid errors and lags, and identify security weaknesses. Ongoing maintenance also gives you a chance to catch bugs or issues early on to prevent negative impact on website performance.

Buying quarterly or yearly professional website maintenance services is also something to consider. They will help with more technical aspects like backups, firewalls, core updates, and troubleshooting.


Website maintenance costs vary depending on the website’s size and type, your approach, and overall strategy. We have explored some of the essential aspects of website maintenance pricing, including domain registration, SSL certificates, and web hosting.

On the other hand, there are aspects of your website maintenance checklist that can be handled in a more affordable way to reduce costs. These include web design and marketing strategies.

Overall, there are two main approaches to website maintenance:

  • Doing it yourself. Best for smaller websites or web owners who don’t mind spending more time performing technical tasks. This option results in lower website maintenance costs in exchange for more time and effort.
  • Paying a professional. Website maintenance services cost more money. This option brings together expertise and efficiency in exchange for higher website maintenance rates. It allows site owners to focus on other aspects, like business marketing strategies.

Certain site types, like eCommerce stores, may incur additional website maintenance costs. These include payment systems, inventory management plugins, and other tools necessary to run an online business.

Now that you’ve learned the main aspects of website maintenance pricing, it’s time to set a budget. Make sure to consider your long-term goals and create a checklist for your website maintenance plan.

Website Maintenance Costs FAQ

How Much Does Website Maintenance Cost per Year?

The cost of website maintenance is $400 to $60,000 per year. It depends on the site’s size, hosting provider’s resources, and the chosen website maintenance service. Expect to spend more as your site traffic and scope increase. 

What Website Maintenance Costs Should I Prioritize?

We recommend prioritizing web hosting, domain name, CMS, and SSL certificate when planning your website maintenance budget. As these services are the backbone of your website, it’s crucial that they always work optimally.

What Are the Risks of an Improperly Maintained Website?

A poorly maintained website cannot work optimally, resulting in poor performance and bad customer experience. In the worst-case scenario, your outdated website security will fail to identify vulnerabilities, giving hackers the opportunity to plant malware or steal your data.

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The author

Tamara Junor

Tamara is a Content Editor at Hostinger. As a digital marketing enthusiast and an avid WordPress user, she loves sharing tips and tricks to help others navigate the online sphere. In her spare time, Tamara enjoys exploring new cities.

The Co-author

Astari Sarosa

Astari is a Digital Content Writer at Hostinger, who is passionate about WordPress, digital marketing, and website builders. She enjoys sharing her knowledge through her writings. During her free time, Astari likes to try new activities, go on adventures, and learn about different cultures.